Brad Reifler Bridges the Gap between Institution and Individual with Forefront Advisory

Since 1982, Forefront Advisory CEO Brad Reifler has been actively immersed in institutional trading and finance, sales and execution of global derivatives, commodity-based and foreign exchange trading strategies, and the development of custom-investment programs for high-net-worth clients. Over time, he and his colleagues noticed the changing face of the market: entrepreneurial investor types were now rubbing elbows with traditional investors who dealt with investment banks and more sizable funds.

It’s been historically proven that investors managing portfolios of less than $250 million become the biggest “alpha generators” once given a break. The big difference between institutional clients and the individual investor lay in the fact that smaller securities tend to generate excess returns with no additional risk. With this in mind, Brad Reifler founded Forefront Advisory in 2009 with partners David Wasitowski, Meriwether Lewis and Renee Noto. The missing link between institutional investors and individual home traders, Forefront Advisory gives alpha generators a platform that allows them institutional allocations, while at the same time providing excellent non-correlated, risk-adjusted returns to institutions.

By exposing traditional institutional investors to top notch asset managers who employ multi-strategy trading techniques and are free of the burden of asset deployment, and by making studied capital allocations from its master fund, Forefront forecasts possible losses on both micro and macro-levels, getting investors generous returns with little to no additional risks.

More resources on Brad Reifler and on Forefront Advisory’s portfolio services can be found at www.forefrontadvisory.com.